A Worksite Wellness Program without goals and objectives is somewhat akin to taking a family trip without any planning; you won’t
know where you’re going, how to get there, what you want to do once you have arrived, or even whether or not you have arrived! The trip
may end up ok, or it may end up disastrously. Yet, with a modest amount of thoughtful planning, you increase your chances for a
successful experience. Clear goals and objectives are needed to plan your wellness program in order to ensure success!
Wellness program goals and objectives are different from one company to another depending on the population, needs, interests and
resources. Nevertheless, well thought out objectives based on your company’s needs assessment will form the foundation of a
successful wellness program!
Worksite Wellness Program Mission Statement
The first consideration is a mission statement for your Worksite Wellness Program. The mission statement is the central expression of
what the Worksite Wellness Program Committee wants to accomplish by implementing a wellness program. It is important to consider
how your Worksite Wellness Program fits in with the company mission statement, contributes to the central mission and supports the
company bottom line. This will integrate your efforts throughout the company operations.
Below are some examples of Worksite Wellness Program mission statements:
“At XYZ Corporation, maintaining an environment that supports employee health and safety is our underlying value. It is the mission of
the Worksite Wellness Program to assist in starting Worksite Wellness Program services that fosters and upholds that value.”
“It is the mission of the XYZ Worksite Wellness Program Committee to develop healthier lifestyle choices to lower health risk factors,
improve central well-being, and maintain a productive, active work force.”
Worksite Wellness Program Goals
The goals and objectives further define your mission and are based on your needs assessment. Depending on the needs assessment,
senior staff expectations and employee interests, examples of goals and objectives can include:
The objective(s) of XYZ Worksite Wellness Program in year XXXX is to: (one or more of the following examples)
- Decrease absenteeism by one day per employee
- Decrease musculoskeletal injuries by 10%
- Decrease unnecessary emergency room visits
- Decrease or contain medical care costs
- Improve dietary habits of workers
- Decrease health risk factors
Worksite Wellness Program Objectives
Specific Worksite Wellness Program objectives help meet your long-term goals and objectives. Both short term and long term
objectives ought to be developed as the stepping stones to accomplish the goals and objectives. In addition to objectives for the
expected colleague outcomes, process objectives ought to also be developed for the program process itself. For example, process
objectives may include the number of workers you want to take part in the programs, the number of sessions on a topic will be
provided, the type of wellness sessions that will be implemented, etc.
Objectives need to be easily measurable within a set time frame. Try using the SMART formula to establish both your long and
short-term goals and objectives:
- Specific (one behavior or outcome)
- Measurable (one result that can be observed or evaluated)
- Attainable (but also challenging)
- Realistic (do you have the resources to achieve?), and
- Time specific (within 3 months – up to 5 years)
This is the who, what, when, where, why, and by how much method. For example, an intention for a weight loss program that has an
central objective of improving healthy eating and promoting a healthy weight is that:
Members (who) will lose an average of .5 – 1 lbs per week (specific what that is measurable) at the end of the 12 week lunchtime
program (time specific what, when and where) for a minimum of 6 lbs weight loss per colleague (attainable and realistic).
Or:
Members (who) will go to 11 of the 12 sessions (specific what that is measurable) and name at least one healthier eating change at the
end of the program (specific what, when, where)
An example of an intention for coaching workers with high cholesterol might be:
To lower the total cholesterol (specific what) of elevated risk workers with cholesterol over 240 mg/dl (specific who) to 200 mg/dl
(measurable how much) through one-on-one counseling sessions provided at the worksite (where) by X date (ex, after 6 months)
(attainable, realistic & time specific when) to lower the risk factor for heart disease (why).
And one last example of a process intention for a tobacco cessation program with an central objective to assist participants in
committing to quit for life:
By the end of the 4-week tobacco cessation program, 10% of the participants will have quit smoking. Each colleague will be contacted
at 3 months, 6 months and 12 months from the program’s end to determine quit status (process intention) and 10% of those who quit
will still be tobacco-free after one year.
You have now completed Steps 1 through 4, including establishing your Worksite Wellness Program Committee. It is now time to plan
your wellness activities!